MEDIA CONTACT :
Kathy Beyer
Cadbury Adams USA
katharine.beyer@cs-americas.com
FOR IMMEDIATE RELEASE
CADBURY ADAMS USA LLC RE-RELEASES CLASSIC NOSTALGIA BRANDS
TO CELEBRATE 135th BIRTHDAY OF MODERN CHEWING GUM
Maker of Trident ® , Dentyne ® and Bubblicious ® Reintroduces Favorites Black Jack®, Beeman’s® and – for the First Time in a Generation – Adams® Sour Chewing Gums
PARSIPPANY, N.J., - OCTOBER 20, 2005 - Streamers, piñatas, balloons…birthdays are meant to be celebrated. And one of the world’s leading gum manufacturers is getting ready to celebrate a big one! Next year marks the 135th birthday of modern chewing gum in America. To mark the occasion, Cadbury Adams USA LLC is bringing back its classic brands – Beeman’s, Black Jack and the apple and cherry flavors of the popular Adams Sour gums – but only for a limited time. The Cadbury Adams name is derived, in part, from the father of modern chewing gum, Thomas Adams. Adams was the first to receive a patent for a gum manufacturing machine in 1871, enabling him to mass-produce chewing gum from his factory located on Vesey Street in New York City.
“What better way to celebrate 135 years of chewing gum than to go back to the very beginning. We’re giving back memories to gum chewers with the reintroduction of the flavors they remember from their childhood,” said Daniel Antico, Marketing Director at Cadbury Adams USA LLC. “Thousands of Americans grew up chewing Beeman’s, Black Jack and Adams Sour gums, so we are excited to make their favorite flavors – and the happy memories they associate with those flavors – available to them again.”
Antico continued, “We are especially excited about the Adams Sour line, which is back on the market for the first time in more than 20 years. We invite gum lovers to ‘Pick Up a Pack of Memories,’ and to learn more about the amazing story of Thomas Adams and his invention that has put smiles – and popped bubbles – on millions of faces.”
Each of the brands will be available nationwide beginning this month, and there’s a flavor for everyone. Cool, minty Beeman’s was first mass-produced in 1898 with an original recipe that contained pepsin to help settle the stomach. Black Jack was introduced in the late 19th century and its classic licorice taste wasn’t the only unique thing about it. When it was introduced, Adams hired pretty young women to pass out sample sticks of Black Jack on the streets of New York City. Adams Sour is a fruity, tangy gum that will make you pucker! Once available in a wide variety of fruit flavors, the Sour line was discontinued in the early 1980s, but is making a return in classic Sour Apple and Sour Cherry flavors.
But be sure to stock up on your favorite flavors through December, because just like the days of youth, Black Jack, Beeman’s and Adams Sours will be gone before you know it.
Fans of chewing gum are encouraged to visit www.ilovegum.com to learn more about the remarkable story of Thomas Adams and his invention that millions of gum chewers enjoy every day. Visitors to the site can also learn where to find the limited edition nostalgia chewing gums.
About Cadbury Adams:Cadbury Adams USA LLC, based in Parsippany, NJ, is the U.S. confectionery business unit of London-based Cadbury Schweppes plc, a global company that manufactures, distributes and markets branded confectionery and beverage products in approximately 200 countries. The brand portfolio of Cadbury Adams USA LLC and its affiliates includes Bubbaloo®, Bubblicious®, Certs®, Chiclets®, Dentyne Ice®, Dentyne Fire®, Dentyne Tango®, HALLS®, HALLS Fruit Breezers®, Sour Patch®, Swedish Fish®, Trident® and Trident White®.
Swedish Fish is a registered trademark of LeafSverige, AB, used under license.
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